Key highlights

• Creative leadership across a portfolio of luxury beverage brands

• Navigated multiple brand standards within a shared ecosystem

• Focus on clarity, consistency, and brand integrity

The challenge

Moët Hennessy oversees a portfolio of globally recognized brands, each with its own history, tone, and visual language. The challenge was supporting communication needs across the portfolio while respecting the individuality of each brand and the rigor of luxury standards.

The work needed to feel cohesive at a portfolio level without flattening brand differences—and polished without feeling overdesigned.

My role

• Provided creative leadership and design support across multiple brands

• Worked within established brand systems while helping teams apply them consistently

• Partnered closely with stakeholders to translate ideas into refined, brand-appropriate work

How it came together

The focus was on structure and restraint. Shared principles—hierarchy, spacing, tone, and pacing—created consistency across work, while brand-specific elements were carefully preserved so each brand retained its own voice.

Rather than pushing for visual novelty, the work emphasized clarity and confidence. Decisions were made deliberately, allowing the brands’ existing equities to lead and ensuring the resulting materials felt natural, composed, and aligned with luxury expectations.

By staying close to the details and working within clear guardrails, the work supported both individual brand needs and the broader portfolio—creating communications that felt cohesive without ever feeling generic.